Manitowoc Crane Group will celebrate innovation at bauma 2007, and show how recent company advancements are benefiting customers and moving the lifting industry forward.

Philippe Cohet, executive vice president for Manitowoc Crane Group in EMEA, said Bauma is about far more than just showcasing new cranes.

“The key goal for us is to demonstrate what our new cranes mean to our customers and their businesses,” he said. “MCG is proud to be one of the most innovative companies in our industry. However, this is not ‘innovation for innovation’s sake’. These cranes will help customers work quicker, smarter, and in a more profitable way.

“Our product development is driven by our desire to constantly improve customers’ return on investment. Whether that is through minimizing the cost of ownership or maximizing productivity, it is a continuous initiative. At MCG it incorporates a number of common features.”

Some of these features are:

• Making cranes compact and easy to move for simple and quick access to sites
• Making cranes easier to erect and dismantle
• Ensuring easy access to replacement parts
• Designing user friendly operator and control systems
• Producing ergonomic cabs, so lifting operations are safer and more productive
• Maximizing reach and lift performance for better utilization

Examples of this product development process will be demonstrated at bauma 2007 by Grove mobile cranes, Manitowoc crawler cranes and Potain tower cranes. Each brand will have something new on display. There will also be a major presence from Manitowoc Crane CARE, the customer service brand, and CraneCREDIT, which provides equipment financing. In addition, visitors may visit the MCG company store where they can buy a range of branded goods.

For those unable to attend bauma, Manitowoc Crane Group will be presenting daily streaming video from the fair, available through the company Website. These video broadcasts will profile the machinery on show and include interviews with MCG staff and customers. They will also offer the first look at other products MCG will unveil at the show.

Bauma 2007 is April 23-29, 2007 at the New Munich Trade Fair Centre in Munich, Germany. Manitowoc Crane Group will occupy Stand 1105 in the Open Area South.